How Varley Transformed Omnichannel Operations by Optimizing NetSuite
Client Overview
Brand: Varley
Industry: Fashion & Lifestyle
Growth Stage: Rapidly scaling, aiming for $100M in annual revenue
Varley is a premium fashion and activewear brand known for its elevated essentials across global retail, DTC, and wholesale markets. To support rapid growth, Varley migrated from Full Circle ERP to NetSuite—intending to modernize operations and fuel omnichannel expansion.
The Challenge
Misconfigured ERP, Stalled Omnichannel Growth
The initial NetSuite deployment left critical modules under-configured. As a result, Varley faced:
- Inaccurate multi-location inventory tracking
- No automated order reservation or prioritization logic
- Frequent fulfillment delays and manual workarounds
- Inefficient handling of wholesale vs. DTC inventory
This compromised their ability to scale across multiple channels effectively, creating internal inefficiencies and eroding customer satisfaction.
The Solution
Rebuilding NetSuite to Power Omnichannel Efficiency
Our NetSuite experts conducted a full system audit and targeted reconfiguration, focusing on:
- Activating and calibrating multi-location inventory tracking to ensure real-time visibility across warehouses and channels with solid controls including regular inventory synchronizations.
- Implementing robust order reservation logic to reduce duplication and streamline fulfillment
- Automating inventory allocation strategies across DTC, wholesale, and retail to minimize manual oversight and errors
Execution
A Streamlined Optimization Process
- Conducted discovery interviews to understand Varley’s needs
- Performed a comprehensive NetSuite system audit
- Mapped operational requirements to NetSuite capabilities
- Reconfigured inventory and order management modules
- Developed and deployed custom scripts and workflows for automated allocation
- Conducted team training and documentation handover
Results
Real Impact on Varley’s Growth Trajectory
- Improved Real-time inventory visibility visibility across all channels
- Automated order handling, reducing manual tasks by 70%
- Faster, more accurate fulfillment, with a 60% drop in fulfillment errors
- Positioned to scale efficiently beyond $100M revenue goals
Lessons Learned
Strategic Takeaway for Scaling Retailers
ERP migrations shouldn’t end at data transfer. For omnichannel businesses, system configuration determines operational success. Investing in tailored NetSuite optimization early ensures:
- Consistent customer experience across channels
- Streamlined internal workflows
- Data-driven decision making at scale
