The EDI Gap: How We Brought Seamless Wholesale Integration Back to Varley
Client Overview
Brand: Varley
Industry: Fashion & Apparel
Growth Stage: Rapidly scaling, servicing premium wholesale retailers
Varley is a contemporary fashion and activewear brand selling through DTC, retail, and major wholesale partners like Nordstrom and Neiman Marcus. As their operations scaled, so did the need for a robust backend to manage high-volume wholesale workflows without manual intervention.
The Challenge
NetSuite’s Out-of-the-Box EDI Just Didn’t Cut It
When Varley migrated from Full Circle ERP to NetSuite, they lost the streamlined EDI workflows they depended on to serve high-volume wholesale partners.
- Unreliable transaction processing: Frequent failures in PO acknowledgments, ASN transmission, and invoicing
- Incorrect Set Up has led to multiple errors, we worked with SPS and Netsuite data to correct the errors
- Compliance risks: Missed SLA deadlines and chargebacks from major retail partners
Wholesale operations were under pressure, and the brand’s reputation was on the line.
The Solution
Rebuilding the EDI Backbone Using SPS Commerce
To meet the complex requirements of top-tier retailers, we reviewed the EDI integration using SPS Commerce, tailored specifically for NetSuite to ensure the transactions and data flows were properly set up..
Key enhancements included:
- Error Management for PO Acknowledgments, ASNs, and Invoices – Aligned with each retailer’s format to prevent issues before they start.
- Retailer SLA-compliant workflows – Mapping NetSuite processes to partner-specific timelines and delivery formats
Execution
Step-by-Step Delivery Without Disruption
- Partner coordination: Worked directly with SPS Commerce and major retailers
- Custom scripting and mapping: Tailored EDI document flows for Nordstrom, Neiman Marcus, and others
- Testing + validation: Ran staged UAT cycles with failover simulations
Results
Restored Trust and Compliance with Key Wholesale Partners
- 99.9% EDI success rate within 30 days post-launch
- Zero manual intervention required for major transactions
- Improved relationships with wholesale partners, with SLAs consistently met or exceeded
- Reduced chargebacks and eliminated SLA violations from EDI failures
Lessons Learned
Strategic Takeaway for Omnichannel Brands
EDI is not plug-and-play—especially within NetSuite. Success requires:
- Deep understanding of partner SLAs
- Custom document mappings
- Clear exception handling mechanisms
Brands that prioritize robust EDI architecture early will win in retail compliance, speed, and trust.
